empty
25.11.2022 04:40 PM
Trading under pressure: Nike shares are rising

Analysts anticipate that the World Cup, held this year in Qatar, will result in increased revenue for Nike and Adidas.

Trading under pressure: Nike shares are rising

This image is no longer relevant

On November 9, representatives of Adidas stated that they anticipated World Cup-related sales of about 400 million euros ($415 million), or about 2% of additional annual revenue.

This scenario is likely because FIFA draws at least 5 billion viewers yearly. The biggest football event in the world is a significant opportunity for sportswear companies to sell their t-shirts, boots, and other merchandise alongside teams and individual players. Even though Adidas and Nike only sell a small portion of their football-related products, the excitement surrounding the World Cup and team t-shirts can have a ripple effect that boosts sales of unrelated products.

Of course, expectations from manufacturers sometimes pan out.

For instance, in 2018, during the month-long FIFA World Cup, shares of Adidas fell by 6%. The fact that France, the Nike team, won the FIFA tournament and the German Adidas team, which has a significant advantage, was eliminated early is likely due to this. These people were not forgotten: Nike increased 4% over the same period, outpacing the S&P 500's growth by 1%.

Brazil, France, and the United States are just a few of the 13 teams wearing Nike jerseys this year as they compete for the Cup. Only seven teams are sporting Adidas T-shirts, so the company has overtaken its rival in that category. Six more nations wear Puma T-shirts, while items from New Balance and other brands represent other nations.

Top managers don't look away from the scoreboard with the results, while football fans watch the ball fly on the field.

In the first four days of the World Cup, teams wearing Nike gear scored 15 points, while teams wearing Adidas gear scored 11 points.

The quotes were not slowed down enough to be affected. Nike shares increased by more than 1% during the competition, while Adidas and Puma shares decreased by more than 3%. Nike teams from Brazil and France, most likely to win the 2022 Cup, are currently favored in bookmakers' wagers.

Adidas will be included, though. Regardless of the brand, interest in sports games typically results in higher industry sales. And while Puma and Adidas are currently grazing the rear of the pack, their sales at the end of the month will still show a healthy surplus compared to November of last year, which bodes well for the upcoming quarterly report and stock growth.

As a result, using situational information guides can help you complete several stock market transactions successfully.

Egor Danilov,
Especialista em análise na InstaForex
© 2007-2025
Selecionar intervalo de tempo
5
min
15
min
30
min
1
hora
4
horas
1
dia
1
s.
Ganhe com as variações das taxas das criptomoedas com a InstaForex.
Baixe o MetaTrader 4 e abra a sua primeira operação.
  • Grand Choice
    Contest by
    InstaForex
    InstaForex always strives to help you
    fulfill your biggest dreams.
    PARTICIPE DO CONCURSO

Recommended Stories

Mercado dos EUA em fase de consolidação. Trump busca apoio do Senado para ataques ao Irã

S&P 500 Visão geral para 21 de março O mercado dos EUA entrou em uma fase de consolidação na quinta-feira, enquanto tentava definir sua próxima direção. Principais índices

Jozef Kovach 16:06 2025-03-21 UTC+2

Fed revigora o mercado de ações

A estrutura de ondas no gráfico de 24 horas para o #SPX está relativamente clara. O primeiro e mais importante ponto é a grande estrutura de cinco ondas em larga

Chin Zhao 15:11 2025-03-21 UTC+2

Perspectiva do mercado acionário para 21 de março: S&P 500 e NASDAQ sob pressão novamente

No fechamento do pregão regular de ontem, os principais índices acionários dos EUA encerraram em queda. Os mercados asiáticos seguiram a mesma tendência nesta quinta-feira, pressionados por uma série

Jakub Novak 15:02 2025-03-21 UTC+2

Mercado dos EUA se recupera com o Fed mantendo as taxas estáveis

S&P500 O mercado dos EUA se recuperou após a decisão do Fed de manter as taxas de juros inalteradas. Principais índices dos EUA na quarta-feira: Dow: +0,9%, NASDAQ: +1,4%, S&P

Jozef Kovach 16:17 2025-03-20 UTC+2

Previsão para o S&P 500 para 20 de março de 2025

O S&P 500 teve uma sessão positiva de negociação ontem e iniciou o dia de hoje com uma forte performance. No entanto, toda a alta desde 14 de março ainda

Laurie Bailey 15:38 2025-03-20 UTC+2

Mercado acionário dos EUA em 20 de março: S&P 500 e Nasdaq recuperam sua posição

Os índices de ações dos EUA encerraram o dia com sólidos ganhos. O S&P 500 subiu 1,1% e o Nasdaq 100 fechou em alta de 1,41%. No momento, os futuros

Jakub Novak 15:14 2025-03-20 UTC+2

Visão geral do mercado dos EUA: recuo após crescimento. Foco no Fed. Não se espera nenhuma mudança na taxa

S&P 500 Visão geral do mercado em 19 de março Mercado dos EUA: Recuo. Consolidação. Foco no Fed. Principais índices dos EUA na terça-feira: Dow -0,6%, NASDAQ -1,7%, S&P

Jozef Kovach 14:47 2025-03-19 UTC+2

Mercado de ações dos EUA: dois dias de ganhos a partir dos níveis de suporte

S&P500 Mercado acionário dos EUA: dois dias de ganhos a partir dos níveis de suporte Instantâneo dos principais índices dos EUA na segunda-feira: Dow Jones: +0.9% NASDAQ: +0.3% S&P

Jozef Kovach 16:20 2025-03-18 UTC+2

Visão geral do mercado de ações em 18 de março: S&P 500 e Nasdaq sobem pelo segundo dia

Os índices de ações dos EUA encerraram o pregão de ontem em alta. O S&P 500 avançou 0,64%, enquanto o Nasdaq 100 subiu 0,31%. Na Ásia, os mercados também registraram

Jakub Novak 14:14 2025-03-18 UTC+2

Análise do mercado de ações em 17 de março: S&P 500 e Nasdaq permanecem sob pressão

Os futuros dos índices de ações dos EUA caíram depois que o secretário do Tesouro, Scott Bessent, classificou a recente queda do mercado como "favorável", reforçando as expectativas

Jakub Novak 15:44 2025-03-17 UTC+2
Não pode falar agora?
Faça sua pergunta no chat.
Widget callback
 

Dear visitor,

Your IP address shows that you are currently located in the USA. If you are a resident of the United States, you are prohibited from using the services of InstaFintech Group including online trading, online transfers, deposit/withdrawal of funds, etc.

If you think you are seeing this message by mistake and your location is not the US, kindly proceed to the website. Otherwise, you must leave the website in order to comply with government restrictions.

Why does your IP address show your location as the USA?

  • - you are using a VPN provided by a hosting company based in the United States;
  • - your IP does not have proper WHOIS records;
  • - an error occurred in the WHOIS geolocation database.

Please confirm whether you are a US resident or not by clicking the relevant button below. If you choose the wrong option, being a US resident, you will not be able to open an account with InstaForex anyway.

We are sorry for any inconvenience caused by this message.